In 1917, the idea of a Navy Day was first introduced for the purpose of raising funds to supply comforts to men on active service in the British and Australian Navy. The date was fixed for 24 May 1917, Empire Day. In Penguin, “ladies were all over the place selling buttons, which bore the photos of Admiral Beatty and Jellicoe.” Unfavourable weather conditions, with heavy rain in the afternoon, did not dampen their efforts. They raised 10 pounds. On the mainland, Navy Day was called Jack’s Day. Clockwise from top left: (1) Sailor girls selling buttons on Navy Day (2) Decorating a returned soldier (3) Asking an engine driver for a contribution (4) Mrs Mather who has a son at the war
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